Designer | Creative Thinker | Problem Solver Pixel Perfectionist User Advocate Design Systems Architect Creative Catalyst
I create meaningful experiences
through compassionate design
I'm a designer passionate about creating user-centered experiences that make a positive impact. With a focus on compassionate design, I believe in understanding users deeply and crafting solutions that truly serve their needs.
My approach combines creativity, empathy, and strategic thinking to solve complex problems and deliver meaningful results.
End-to-end design solutions with measurable impact
AI Aggregator & SaaS B2B Platform
July 2023 – Feb 2024
$250K
Investor Funding Secured
$140K
Client Sales Generated
30+
AI Tools Analyzed
Create a unified platform that aggregates multiple AI tools while providing a seamless B2B experience for enterprise clients seeking to integrate AI into their workflows.
Conducted extensive competitive analysis of 30+ AI tools including ChatGPT, Claude, and Sora. Interviewed 12+ AI professionals to validate design decisions and built a scalable white-label design system.
Gen 2&3 In-Car Infotainment System
Jan 2018 – June 2019
30M+
Vehicles Deployed
2018-2021
Production Years
Gen 2→3
System Evolution
Design an intuitive, safety-first infotainment system for luxury vehicles that minimizes driver distraction while providing sophisticated functionality for Jaguar and Land Rover.
Developed voice-first navigation and media systems with adaptive UI for day/night modes. Created testable prototypes for in-vehicle validation and established design patterns used across multiple automotive partners.
AI-Powered Healthcare App
Feb 2024 – Present
100%
Privacy Compliant
Mobile-First
Design Approach
Sole
End-to-End Designer
Create an AI-powered personal health assistant that respects privacy, navigates regulatory requirements, and provides accessible healthcare guidance for users with varying health literacy levels.
Designed an empathetic, privacy-first health assistant with clear information architecture. Applied extensive usability testing to ensure accessibility across diverse user groups and health literacy levels.
A human-centered approach that transforms user needs into meaningful digital experiences through empathy, innovation, and measurable impact.
I blend storytelling with systems thinking—creating emotionally resonant experiences that scale. My background in both creative arts and technical implementation allows me to bridge the gap between ambitious vision and practical execution, ensuring designs that inspire users AND ship on time.
Duration: 3-5 Days | Remote + In-Person
Deep diving into user behaviors, needs, and pain points through ethnographic research and empathy building. I go beyond surface-level insights to uncover the "why" behind user actions.
Product Managers: Aligning on business goals
Data Scientists: Analyzing usage patterns
Customer Success: Understanding pain points
Engineers: Technical feasibility discussions
Tools: Maze | Hotjar | Dovetail | Miro | Google Analytics | Fullstory
Duration: 2-3 Days
Synthesizing insights into clear problem statements using frameworks like Design Thinking and Double Diamond.
Tools: FigJam | Notion | Confluence
Duration: 1-2 Weeks
Divergent thinking through async collaboration (Figma) and sync workshops (Zoom/in-person).
Quality over Quantity
Rather than 100+ random ideas, I focus on 10-15 high-quality concepts backed by user insights, each with clear rationale and feasibility assessment.
Methods: Crazy 8s | Mind Mapping | Storyboarding
Duration: 2-3 Weeks
Progressive enhancement from paper to production-ready designs with integrated design systems.
Tools: Figma | Principle | ProtoPie | Framer
Ongoing Measurement
Real outcomes validated through A/B testing and continuous optimization.
System Integration
Ensuring consistency through design systems and comprehensive documentation.
Collaboration Framework
Weekly design reviews, paired programming sessions, technical feasibility checks
Roadmap alignment, priority negotiations, success metric definition
A/B test design, analytics review, predictive modeling inputs
Brand alignment, go-to-market strategy, user communication
Design Philosophy
"Great design isn't just about pixels and prototypes—it's about understanding human stories, challenging assumptions, and creating solutions that genuinely improve people's lives while achieving business goals."
Rapid prototyping, lean validation, ship fast and iterate
Governance models, stakeholder management, phased rollouts
Client collaboration, presentation skills, multiple project juggling
Career Trajectory
11+ years of experience delivering human-centered design for global brands • Hover for detailed metrics
TESTIMONIALS
"
Jacob is an exemplary UI UX Professional with an abundance of expertise in the industry, as well as a calming and professional demeanor. He is always willing to jump in and assist with projects, and does so with optimism and a wealth of experience. I really admired the way he was able to lift up other team members and help them to see the way forward when it felt like work was ambiguous or frustrating. Jacob will be an excellent addition to any team he joins.
"
Jacob is a kind, thoughtful, highly talented UI/UX designer who was instrumental in designing/restructuring our internal CRM app. Using best practices, relentless focus, and tenacious attention to detail, he delivered a best-in-class experience for our users. Jacob's positivity lights up the room and is an absolute delight to work with. Thank you Jacob for all of your help and guidance. We wish you all the best!
"
Jacob worked with us on a new customer facing application, where the team had little experience in UI/UX design. He was immensely helpful in coming up with the final product design, driving numerous white-boarding and brainstorming sessions. He is accommodative to changing requirements and quick to respond with design changes, always looking for things to improve. The end result was a well received design with great feedback from management and end users.
"
I've worked with Jacob at 3 startups and have known him since Middle School. He is a hard working, compassionate UI/UX Designer that dives into user personas and is a user advocate at heart. Having him on the team is akin to having an extra Product Manager. Jacob is capable of leading other designers, working directly with stakeholders and C-Suite individuals, and can be counted on to deliver a breadth of work in a timely manner. I've witnessed Jacob create content libraries, FIGMA flows, presentations, working prototypes, and leverage AI to enhance his work. Jacob goes the extra mile and can be counted on to research his decisions and be up to date on the latest Best Practices for UI/UX. I've enjoyed working alongside him and hope to have the pleasure to work with him again in the future.
About Jacob Gruver
I'm Jacob Gruver — a UX/UI design lead with over a decade of experience designing platforms that serve the people who use them. From Boeing to AI startups, I've crafted human-centered experiences across web, mobile, AR/VR, and in-vehicle systems.
I didn't take a traditional path. I started with physics and math, fascinated by how people move through systems. Eventually, I realized design is the intersection of empathy and logic — and that's where I thrive.
Design isn't just my job. It's my perspective. I lead with compassion, design for clarity, and build systems that scale without losing their soul.
10+
Years Experience
30M+
Vehicles Worldwide
50+
Projects Delivered
Skills & Expertise
Core Design Skills
UX Design
UI Design
Information Architecture
Prototyping & Interaction
Design Systems
User Research & Testing
Accessibility & WCAG
Front-End Integration
Design
Figma, Sketch, Adobe XD, Photoshop, Illustrator, InDesign, After Effects
Prototyping
InVision, Axure, Omnigraffle, Balsamiq
Dev Handoff
Zeplin, Redlines, Design Specs
Code
HTML5, CSS3, SASS, JavaScript, React
Collaboration
Jira, Confluence, Mural, Notion
Methodologies
Human-Centered Design
Agile & Lean UX
Design Thinking
Atomic Design
Heuristic Evaluation
DesignOps
Industry Experience
My Process
Every product needs a clear North Star. My method ensures we're always moving in the right direction — with empathy, strategy, and precision.
Get to know the real world of the user. Map industry context, constraints, and mental models.
Build a framework through interviews, personas, and workflows that shows where we are and where we need to go.
Move from rough sketches to elegant flows using wireframes, prototyping, and content strategy.
Continuous testing — usability labs, heuristic reviews, dev shadowing. Don't ship until it feels right and tests right.
Document everything from color tokens to screen reader labels. Make it easy to build right and grow later.
Experience & Impact
Designed Gen 3 infotainment for Jaguar Land Rover
Led design for AI aggregator startup from concept to funding
Built design systems for Boeing, Cisco, and government platforms
Designed privacy-first AI health assistant with accessibility focus
Personal initiative exploring empathy and accessibility in digital products
→ compassionate-design.com4 sessions/month with aspiring UX/UI designers
Teaching design systems, accessibility, and collaboration
Research on how people interact with emerging AI interfaces
Based in the heart of the Midwest, bringing local values to global design challenges
Avid runner who finds parallels between endurance sports and sustainable design thinking
Speaker on design leadership, AI ethics, and building accessible products at scale
Believer in mentorship as the most impactful tool for design culture change
I'm always interested in hearing about new projects and opportunities. Feel free to reach out!